It marked the beginning of many things new and never seen. It has forever changed how we live our lives and how we connect with one another on a day-to-day basis. It was 10 years ago today that Apple launched the new and never seen before iPhone. To say it revolutionized the world would be putting it mildly.
January 9, 2007 was the date that a salt and peppered hair Steve Jobs, walked onto the stage with sneakers on and announced he would be introducing something revolutionary, a wide-screen iPod with touch controls and a mobile phone and a breakthrough internet device. But, it was all combined into one product.
He quickly set up BlackBerry, Motorola and Palm smartphones of the day and shot them down in one foul swoop during his presentation. Talk about a Blue Ocean strategy and capturing immediate market share. The guy was brilliant.
From Apple that day:
“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone. We are all born with the ultimate pointing device—our fingers—and iPhone uses them to create the most revolutionary user interface since the mouse.”
Perhaps on of the best features was it could be charged and synced to iTunes by using the same dock connector as Apple’s already uber-popular iPod. Apple focused on the little things by making operability simple and easy.
What the original iPhone didn’t have was CDMA and EVDO rev A network compatibly. That meant it couldn’t work on two of the U.S.’ big four carriers, Verizon and Sprint. Not that it mattered; the original iPhone was exclusive to AT&T.
It was a very different world in 2007. Phones were just beginning to hit usable data speeds but bandwidth was still limited and expensive. The appeal of smartphones was also limited primarily to early adopters and enterprise, and hadn’t yet approached mainstream adoption.
Apple discontinued the original iPhone in June of 2008. By then total sales had exceeded over 6 million units, and that was on four carriers in four countries. While the price originally kept it from getting into as many hands and lives as Apple, namely Jobs, wanted it was 10 years ago today that all our lives were changed by how we connect and what our phones would go on and enable us to do. Happy 10 year anniversary of the Apple iPhone.